Tata Nano Cash Discount Worth Rs. 20,000 On LX And CX, Rs. 15,000 On Standard

Advertisement

After a pretty long while we have heard something regarding Tata Nano. The company is offering a price discount of Rs. 20,000 on Nano LX and Nano CX while it offers Rs. 15,000 discount on the Nano standard. As the festive season is about to commence, companies have started planning discount schemes on their cars, but Tata is not offering this discount because of the festive season.

Sales is the main factor that led Tata to adopt this price cut strategy. With the commencement of the year 2011 the sales of Nano were on the seventh sky with reported 10,012 units sold in the first quarter. With the starting of the second quarter the sales started to drop and reached 6515 units by the end of it. In July sales drastically dropped and only 260 units were sold.

 

R Ramakrishnan, Vice-President, passenger car business unit was quoted as saying, ”We are still at the early stages of understanding the market. We are going through a learning curve and are trying a lot of different things in marketing activities, like selling the car through Big Bazaar outlets,”

The Nano did not prove itself as reliable as it was expected and beside those couple of fire accident reported in the past, the car made people face a couple of other problems also. I think the discount is placed for a short while so that the company recovers the lost sales pace and it might remove the discount soon.

Tata Nano StandardPrevious Price : Rs. 1.74 lakhPrice After Discount : Rs. 1.59 lakh (Rs. 15,000 off)Tata Nano CXPrevious Price : Rs. 2.06 lakhPrice After Discount : Rs. 1.86 lakh (Rs. 20,000 off)Tata Nano LXPrevious Price : Rs. 2.36 lakhPrice After Discount : Rs. 2.16 lakh (Rs. 20,000 off) window.fbAsyncInit = function() { FB.init({appId: "111290745591278", status: true, cookie: true, xfbml: true});}; (function() { var e = document.createElement("script"); e.async = true; e.src = document.location.protocol + "//connect.facebook.net/en_US/all.js"; document.getElementById("fb-root").appendChild(e);}());

You can follow us on Twitter or join our Facebook Fan Page. You can post any queries and discuss about cars, bikes and automobile technologies at CarBlogIndia Automobile Forum.

Tags: price-change, tata, tata-nano

This entry was posted on August 9, 2011 at 4:45 pm and is filed under Automobile News. You can follow any responses to this entry through the RSS 2.0 feed.

View the original article here